Masterclass in Monetizing & Pricing SaaS & AI Products
4.6 (24) • 3 Hours • Executive Masterclass
Frameworks, core principles and top case studies for SaaS pricing, learnt and refined over 28+ years of SaaS-monetization experience.(This is a condensed version of our 8 hour course: The Art of SaaS Pricing & Monetization)
Hosted by
Ajit Ghuman & Jan Pasternak
28+ years of combined experience in SaaS Pricing and Monetization
Previously at
REGISTER FOR THE COURSE
REGISTER FOR THE COURSE
You'll learn
5-step Pricing Framework
- Learn a simple (yet 100% effective) framework to diagnose or transform pricing for any product or feature.
Design Pricing & Packaging
- Package new products/features across your segments
- Choose an aligned pricing metric (usage vs user vs outcome or more)
- Understand COGS, specially in the case of GenAI products
Analyze Data, Test & Launch
- Perform empirical pricing analysis
- Gauge willingness-to-pay
- Run qualitative & quantitative research (Van Westendorp, Conjoint)
- Structure discounting & operational processes
Learn via Cases
I will teach your pricing via cases from Twilio, Gitlab, Mixpanel, Amazon Connect, Genesys and many Series-A-to-post-IPO companies.
Who this course is for:
Founders
who want to be sharp about the terrain of pricing so that can set the organizational pricing agenda
Executives (CMOs, CPOs)
who are leading teams in charge of pricing or overhauling pricing
PM or PMMs
who will be leading and executing pricing projects
What you’ll get out of this course
Learn a simple (yet 100% effective) framework to diagnose or transform pricing for any product or feature.
Package new products/features across your segments.
Choose an aligned pricing metric (usage vs user vs outcome or more).
Understand COGS, specially in the case of GenAI products.
Perform empirical pricing analysis and gauge willingness-to-pay.
Run qualitative & quantitative research (Van Westendorp, Conjoint).
Structure discounting & operational processes.
This course includes
1 Interactive live 3 hour session
8 case examples
1 Hands-on exercise
Free tools for pricing from Monetizely
Lifetime access to materials
Direct instructor access
Guided feedback
Total Time
4.6 (24 RATINGS)
What students are saying about our full course
"This was a great course that covers all the most important aspects and frameworks relevant to SaaS pricing. I would highly recommend it."
Felipe
Financial Analyst, Rackspace
"The course covered a wide range of pricing and packaging concepts. It also contained a lot of good examples and the instructors answered specific questions from the attendees."
Steve
Senior Director, Pricing and Packaging, Bazaarvoice
"The course is insightful and offers value beyond SaaS. I had several "aha" moments throughout. While there's a lot to unpack in just a 4-hour session, Ajit presented an easy-to-follow framework. Thank you!"
Viviana
Revenue Operations Manager, Brainwork
"Incredible insights and learning, with immediately applicable methods to your own business. I was able to update our pricing strategy already and feel confident applying what I've learned. The content is presented in an excellently paced way, and instructors are great at answering targeted questions."
Sarah
Product Leader, Small Improvements Software
"Fantastic!!! The instructor demonstrates extensive knowledge of the subject and is always available to help. The course helped me better structure my ideas regarding key points of SaaS business Monetization Strategies and provided a highly applicable framework. It's a course that... Read more"
Mucio
Pricing Manager, Docket
"This is a very practical course for pricing professional in SaaS. I highly recommend this course to anyone practicing pricing and packaging in modern SaaS environment. I learned strategies that I will apply in my work right away."
Tatjana
Head of Pricing and Packaging, Chainalysis
5-Step Methodology for SaaS Pricing
Meet your instructors
Ajit Ghuman
Ajit is author of "Price To Scale: Practical Pricing for Your High-Growth SaaS Startup." He has helped Twilio, Narvar, Medallia, Helpshift, Feedzai and others differentiate products and grow revenue. Host of the "Code To Cash" podcast, chair of Pavilion's pricing channel, and one of Sharebird's Top 50 Product Marketing Mentors (2021).
Jan Pasternak
Pricing leader with 15+ years of experience. Established and grew Pricing, Monetization and Yield Management organizations for Microsoft, LinkedIn, Citrix, LogMeIn & Zoom. Passionate about statistical methods for line-up optimization and organizational alignment of Pricing teams.
Price To Scale: Practical Pricing For Your High Growth SaaS Startup
As of March 2023, Price To Scale is the #1 search result on Google search for "saas pricing book".
Guides you through the four fundamental pricing decisions:
- Packaging – define your product offerings
- Pricing Metric – choose the metric(s) that drive value
- Pricing Structure – design the overall model
- Price Point – set specific prices
(As of March 2023 it is the #1 Google result for "saas pricing book.")
Get the book for free